La Voûte Pop Up Tour & Meeting Adrienne Bailon-Houghton
La Voûte is an affordable luxury clothing and handbag line founded by Adrienne Bailon-Houghton and Lana Hawatmeh. Recently, the clothing line expanded its brand with new luxury suits and loungewear called The New Era Collection. To give fans and consumers a chance to see and feel the pieces in person, La Voûte is doing a pop-up tour around the United States. I had the opportunity to see the pieces up close and meet the team behind La Voûte.
What is the La Voûte Tour?
The La Voûte Tour is an exclusive pop-up shopping experience with Adrienne Houghton. The tour started in Boston, Massachusetts in March and ends in San Francisco, California April 21st. To get access to the tour a $50 ticket is required by purchasing on the website. For the purchase of a ticket, you can shop and feel The New Era Collection, meet and greet with Adrienne Bailon, and receive a $50 online credit to your total purchase. After your purchase, the location will be revealed 7 days before your city’s event.
La Voûte Pop-Up
I purchased my ticket for the Greensboro, NC location. Our location was released 4 days prior. Upon arriving at the event, I was greeted with a La Voûte theme coffee station and backdrop. Inside the venue, the atmosphere was very luxe with neutral hues. This location was intimate, so we could mix and mingle with the team and the other attendees. I enjoyed feeling the pieces up close and seeing the construction, fabrication, and quality. The brand aimed for affordable luxury and the construction of the pieces was giving just that. The prices were $30 to $130 with the majority of the materials being polyester, rayon, viscose, and gold-plated jewelry. I do wish there was an opportunity to try the clothes for a fit reference. I did get to try on the jewelry. The Tourbillon necklace ($45) and the Elysian earrings ($30) caught my eye. The gold-plated jewelry is an elevated staple for the wardrobe and they were my favorites because of their unique designs. I purchased the Elysian earrings and an exclusive tour tee. After purchasing, I was able to chat with the team behind La Voûte and was met with warm conversations. Midway through the event, Adrienne Houghton came through with a loving welcome, hugging each attendee and then following with a meet and greet.
Meeting Adrienne Houghton
Adrienne Houghton was super down-to-earth, humble, and genuine. In the Q&A portion of the event, Adrienne told us about her plans for music, the expansion of La Voûte, and balancing motherhood and entrepreneurship. She plans to focus on creating new music this year, so be on the lookout! Adrienne's thoughts behind La Voûte were attainable luxury through loungewear, oversized suits, vegan handbags, and jewelry. She wants to give consumers luxury without the expensive price tag. There are big plans for La Voûte, she is considering adding a home line in the future, but she wants to make sure she stays authentic to her personal experience through the brand’s expansion. I asked Adrienne does she has any routines in place to be successful in her business ventures and she answered starting every day with a detailed list of daily tasks and a playlist to hold her accountable to her schedule. Her personality was authentic and humble. Getting to see her dance with her son at the end of the event was a perfect way to end the pop-up.
Conclusion
I thoroughly enjoyed the La Voûte pop-up event. La Voûte pieces are ultra chic and stylish. Adrienne and her teams put so much thought and detail into her collection and the event. The Greensboro location was very intimate, so I was able to chat with the team and make some new friends! I cannot wait to see what the brand has in store. Make sure to check their website for tour dates and shopping. Let me know if you have any questions about my experience! Happy shopping!
